With the advent of industrial production, a new field of art arose - industrial design. Things made on machines lost their individual features, so household items tried to decorate with elements reminiscent of manual work. At first they paid attention only to the appearance, and then they began to take into account the functionality and profitability of things. At the beginning of the 20th century, the conquering power of industrial design was discovered - this technology effectively promotes companies in the market. Now it is an indicator of the level of development of the economy and science, a tool in the fight against competitors. High-quality product design is the basis of commercial success.
In Russia Industrial Design grew out of the work of avant-garde artists who were looking for new methods of expressing the inner essence of the phenomenon. The level of development of scientific and theoretical experience in this field in Russia is higher than European and American, many original concepts have been created precisely in Russia.
One of the most important discoveries was that for the successful development of an object, you must turn to the services of a designer as soon as possible. He does not decorate the product, and it is this person who must know in advance what this product will be before the project is developed.
To date, there are many companies on the market that offer industrial design services in any industry and in relation to all things produced by humans, that is, the design of medical equipment, of furniture, electrical appliances, vehicles, household items, clothing and other products. But if for household goods design is an individuality, a distinctive feature, for watches and cars it is style, fashion.
Development industrial design usually includes several stages: first, an idea is generated, the main concept is worked out, then sketches and three-dimensional model, after the stage of visualization and layout follows the opinion of the customer - whether to approve the design. In the case of a positive answer, the design stage begins, a prototype of the product is created.The main design requirements are: ease of use, pleasant appearance - high aesthetics and harmonious holistic image, functionality of form, material, supergraphy, economic justification. The success of the product in the market depends on this. For the consumer, product design is the only difference between equal offers from manufacturers.